When you hear social, most people’s instinct is to think that Certn evaluates social media profiles which is not totally true. Certn uses well-accepted theories of psychology, as well as public information databases that use human language and red flags to reflect a user's personality, thinking style, social connections, emotional states and identify area of of potential risk.
The Social Profile is used to identify red flags, contact information and an applicant's identity so you know who you’re renting or lending to. We do this by sifting through the largest proprietary database of continuously updated, risk-relevant and risk-scored information in the industry. With 100k+ unique sources, spanning 240 countries, 77 languages, if there’s something you should know about your applicant, we’re Certn we can find it.